BRANDING, PACKAGING, COPYWRITING
Coldstream brewery wanted to refresh their packaging. For them their existing suite didn't showcase their shivering man logo; which symbolises the plunge they took back in 2007 to start up in the Yarra Valley. They said the idea of starting a brewery was "partly brave and partly crazy".
The result was an eye catching and fresh look, that rolled out across all varieties including Czech Pilsner, Australian Pale Ale, Grand Porter and Golden Ale.