Mad Mex is a restaurant chain that’s famous for big, bold Mexican food with attitude. They wanted us to develop a campaign for their new Yucatan Chilli Chicken – a mad twist on ancient Mayan fare.
Coming from the insight that curiosity can inspire people to try a new experience, we decided to create a story around the Mayan origins of Yucatan cuisine. It’s a big flavour, that will get customers intrigued to try it for themselves.
The campaign consisted of animated videos, social media posts and in-store point of sale all based on the monumental flavour of Yucatan Chilli Chicken.
Campaign Illustrations: Travis Price