Mt Duneed Estate is a winery and brewery just outside Geelong.
They discovered there was an opportunity to develop a vintage that sourced grapes exclusively from the Geelong region for local drinkers.
Our approach was to seek out insights from local drinkers and understand what the triggers were that they’d respond to.
We developed a droplet filled with the winery’s iconic roof inside the stripes of Geelong’s AFL team; the Cats.
The range has been well received and has been rolled out across Rosé, Sauvignon Blanc, Chardonnay, Pinot Noir and Shiraz.