On top of their core range, Mountain Goat Beer make specialty brews four times a year called Rare Breeds.
We based this year’s theme on ‘Rare finds’. Which taps into the limited release of the series and craft beer drinkers love for new and hard to find ales.
Kicking off with a UFO inspired label we illustrated and named “Hello Humanoid!” we then wrote, shot and edited the video, animated the social media content and rolled out POS and digital elements.
Mt Duneed Estate is a winery and brewery just outside Geelong.
They discovered there was an opportunity to develop a vintage that sourced grapes exclusively from the Geelong region for local drinkers.
Our approach was to seek out insights from local drinkers and understand what the triggers were that they’d respond to.
We developed a droplet filled with the winery’s iconic roof inside the stripes of Geelong’s AFL team; the Cats.
The range has been well received and has been rolled out across Rosé, Sauvignon Blanc, Chardonnay, Pinot Noir and Shiraz.
GOAT is easy to drink and not overly complicated, so we positioned it as a “very enjoyable beer”. From there we got to work expressing that positioning in the most dynamic and simplistic way possible. We rolled this out across can, wrap and case packaging, merchandise, point of sale, trade marketing and video.
Gourmet burgers, craft beers and great tunes.
Brooklyn Depot is a casual dine in burger chain inspired by the classic burger joints of its namesake.
We created a logo that combined their offering of burgers and beers - simply and effectively. Because the original venue was situated in a refurbished bus terminal we explored transport and travel themes for packaging and in-store posters.
PACKAGING, BRANDING, COMMUNICATIONS, VIDEO, ILLUSTRATION, MERCHANDISE.
Mountain Goat beer started back in 1997 when two mates decided they wanted better tasting beers and were determined to do something about it. Roll forward 20 years and Mountain Goat now is considered one of the pioneers and leaders of craft brewing in Australia.
Here's a selection of our favourite pieces of work covering core range packaging and specialty brews, event communications and social content pieces.
Ash Oswald @sipsandsessions
Steffan Pedersen steffenpedersen.com.au
Jack Lovel is an architectual photographer. The Jack Lovel logo is based on the connection between photographer and subject, it's this relationship that unites Jack to his work and his clients.
Swiss craft beer brewers Dr Gabs approached us to help create a cider brand that was cheekier and fresher than the existing main stream European ones on the market.
Knowing that ‘Crafty' apple cider would be one of the first craft ciders in Switzerland to use all natural ingredients, we decided to react to the competition with something that was clever, crafty, fun and authentic.
This enabled us to position Crafty as the premium, locally sourced, craft cider.
The main challenge in an oversaturated cider market was to create cut through. We did this by reacting to the traditional conventions of the category with illustration and hand drawn typography. We created characters and playful graphic elements to bring a cheeky personal touch to the brand.
Illustration: Rudi de Wet
Mad Mex is a restaurant chain that’s famous for big, bold Mexican food with attitude. They wanted us to develop a campaign for their new Yucatan Chilli Chicken – a mad twist on ancient Mayan fare.
Coming from the insight that curiosity can inspire people to try a new experience, we decided to create a story around the Mayan origins of Yucatan cuisine. It’s a big flavour, that will get customers intrigued to try it for themselves.
The campaign consisted of animated videos, social media posts and in-store point of sale all based on the monumental flavour of Yucatan Chilli Chicken.
Campaign Illustrations: Travis Price
Here’s looking at you kid is a gin and vodka distiller based in Melbourne.
After several meetings (and tastings) we positioned them as “Melbourne’s Casablanca inspired gin joint.”
The focus of the packaging is a Humphrey Bogart character with an Australian botanical in his mouth – to represent the ingredients in their products.
Along with the packaging, we rolled out creative for their print advertising and web site complete with online shop functionality.
The team at Forage cereal took on the initiative to develop a smaller, convenience style pack to compliment their existing range, which offers premium quality ingredients for the ever growing paleo and gluten free markets.
Forage needed a refresh to launch its new offering that reflected their honesty and passion for creating nutritionally balanced and naturally sourced breakfast cereals.
The aim of the update was to convey Forage’s quality and nutritionally developed ingredients, without losing its natural look and feel. The convention in the category is to cut away at the packaging so the consumer can see the product, this is detrimental as it lets light in and damages the seeds and nuts inside. We opted for mouth watering product photography instead to showcase the ingredients.
Since the refresh, Forage has continued to build sales growth with its core audience by distributing into more specialty supermarkets across Australia and New Zealand.
BRANDING, PACKAGING, COPYWRITING
Coldstream beer and cider are craft brewers based in the Yarra Valley.
Central to their brand is the shivering man - a symbol of the team's bravery to create a craft beer and cider business.
We’ve given the packaging a refresh which has covered their core range of beers and specialty brews.
BRANDING, LOGO DESIGN, PACKAGING
Gippsland Cheese distribute small regional producers who express their locality through great quality produce, to restaurants and markets around Australia. Their current branding didn't reflect where the business wanted to go, it needed to communicate a more knowledgable, cheese focused, 'foodie' look and feel.
As part of the brand roll out the 'Artisan's Table' range of products was developed. These products currently consist of marinated chèvre, blue mould cheese wheels and wafer crackers.