BRANDING, COMMUNICATIONS, WEB
South Melbourne Business Association (SMBA) wanted to turn their inner city suburb into a destination. South Melbourne is famous for it's dim sim, so whilst working at Freeform, we decided to leverage off it's legendary status. With only a tiny budget we mixed copy driven ads art directed in a way that referenced the architecture of the area. We created stunts as well that were picked up by national papers and radio stations.