BRANDING, PACKAGING, COPYWRITING
Coldstream brewery wanted to refresh their packaging. For them their existing suite didn't showcase their shivering man logo; which symbolises the plunge they took back in 2007 to start up in the Yarra Valley. They said the idea of starting a brewery was "partly brave and partly crazy".
The result was an eye catching and fresh look, that rolled out across all varieties including Czech Pilsner, Australian Pale Ale, Grand Porter and Golden Ale.
VIDEO CONTENT, BRANDING, COMMUNICATIONS, WEB & ONLINE
Fun content that's honest and real. That's basically the brief from Mountain Goat. I shot, wrote and edited these for use on social media. These D.I.Y styled videos give people a glimpse into the world of Mountain Goat.
Body Electric Dance Studios started with some eager dance enthusiasts, a talented teacher and a venue jammed packed with a frenzied audience. The result was an evening of high energy fun and performance. Now Body Electric offer much more with classes for kids and dance workouts for general fitness.
A logo and brand look and feel was created based on the neon lights of Broadway and translated into a website with the help of the very talented Scott Richie at pixelshifter.net.
Due to the amount of average tasting ciders in Australia, Mountain Goat decided to create 'a real one', one that actually tasted like apples. It gave them the opportunity to craft something different to beer, but adopt the same philosophy. The packaging needed to feel inline with Mountain Goat's brand values, but with a feminine appeal.
The name Two Step was born out of the simple two step process Mountain Goat has to making cider. From this, the Freeform crew and I imagined the kind of orchard Mountain Goat might source its apples from, quite a quirky one. Filled with dancing goats, ninjas and drumming tractors.
Youcompare is a product comparison website. Their business philosophy is to provide a ‘Quick and simple solution to navigate the complexities of competing provider products’.
A logo was developed that demonstates the 'zeroing in' on choices from many, to few to one. A bright colour palette and loose hand drawn icons help convey the brand's friendly personaility.
Posters, decals and signs; these day to day needs of Mountain Goat help form their brand language, here's a selection.
BRANDING, COMMUNICATIONS, WEB
South Melbourne Business Association (SMBA) wanted to turn their inner city suburb into a destination. South Melbourne is famous for it's dim sim, so whilst working at Freeform, we decided to leverage off it's legendary status. With only a tiny budget we mixed copy driven ads art directed in a way that referenced the architecture of the area. We created stunts as well that were picked up by national papers and radio stations.
This is the new packaging suite for local brewing legends Mountain Goat. It's a refresh, still keeping the feel of the previous suite; the truncated label to show off the beer, simple beer cues, plus now with bold Goat impact.
The team at Forage cereal took on the initiative to develop a smaller, convenience style pack to compliment their existing range, which offers premium quality ingredients for the ever growing paleo and gluten free markets.
Forage needed a refresh to launch its new offering that reflected their honesty and passion for creating nutritionally balanced and naturally sourced breakfast cereals.
The aim of the update was to convey Forage’s quality and nutritionally developed ingredients, without losing its natural look and feel. The convention in the category is to cut away at the packaging so the consumer can see the product, this is detrimental as it lets light in and damages the seeds and nuts inside. We opted for mouth watering product photography instead to showcase the ingredients.
Since the refresh, Forage has continued to build sales growth with its core audience by distributing into more specialty supermarkets across Australia and New Zealand.
BRANDING, LOGO DESIGN, PACKAGING
Gippsland Cheese distribute small regional producers who express their locality through great quality produce, to restaurants and markets around Australia. Their current branding didn't reflect where the business wanted to go, it needed to communicate a more knowledgable, cheese focused, 'foodie' look and feel.
As part of the brand roll out the 'Artisan's Table' range of products was developed. These products currently consist of marinated chèvre, blue mould cheese wheels and wafer crackers.
BRANDING, PACKAGING, WEB, COMMUNICATIONS
Gourmet burgers, craft beers and great tunes. Branding and packaging for Brooklyn Depot, a high end, casual dine in burger venue.
Inspired by the classic burger joints from its namesake, Brooklyn Depot create hand crafted burgers served in a refurbished old bus terminal in the heart of Surfers Paradise.
Jack Lovel is an architectual photographer. The Jack Lovel logo is based on the connection between photographer and subject, it's this relationship that unites Jack to his work and his clients.